Babool did direct marketing against Colgate

Indian company Dabur's toothpaste brand Babool

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did direct marketing against Colgate

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and ran an ad in the newspaper.

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in which Colgate's photo is shown

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and along with Babool toothpaste is shown in excess,

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it is written, "When 1.5 times more Babool in 20 rupees,

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then why should you accept less"

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